SHADO designed and developed the new Kenwood Club

Our media company designed and developed Kenwood's platform dedicated to those who are passionate about cooking, lifestyle, travel and sustainability.

Kenwood, leading brand in food preparation, launched the new Kenwood Club, designed and developed by our media company SHADO.

The goal of this strategy is to transform the community of over 200,000 users in a new editorial channel. More than 2,000 recipes are combined with contents about lifestyle, good food culture, sustainability ​​and travel, such as tips for a romantic dinner, advices on how to organize a trip, recommendations about reusing ingredients.

The platform also includes the new configurator, a system that allows you to
explore Kenwood's catalogue of planetary mixers and accessories.