We have joined the new Postalmarket project
The iconic Italian mail order catalog launched in 1959 will be back this fall, on paper and online.
We joined the new company founded by entrepreneur Stefano Bortolussi for the relaunch of Postalmarket, which was the Italian Amazon's precursor in printed form.
The paper catalog will be full of photos, contents, shopping tips, and articles written by renowned journalists.
For the first time, it will be available also through an e-commerce platform dedicated to large and medium-sized Italian companies, small merchants, and trade associations, and will offer younger customers the best of Made in Italy in fashion and underwear, accessories, home and living, food&wine, craft and hobby.
According to the Salesforce Shopping Index, the global growth of e-commerce, accelerated by the Covid-19 situation, was +58% in the first quarter of 2021 (compared to +17% in the first quarter of 2020), with Italy recording a +78%. It's the highest percentage increase after Canada, the Netherlands, and the United Kingdom.