With Ravensburger for the digital strategy of Disney Villainous and ThinkFun

The international group, leader in the production of puzzles and board games for adults and children, chose us for the digital strategy of Disney Villainous and ThinkFun.

Born with the goal of combining entertainment and education, Ravensburger AG's mission to encourage a "Playful Development" is confirmed by the launch of Disney Villainous, a strategy board game with six iconic Disney villains (Maleficent, Ursula, Jafar, Prince John, Queen of Hearts, Captain Hook) as protagonists. Already well known abroad and much awaited in Italy and Spain, this game allows players to take advantage of each character's unique and devious abilities to win.

For the launch of Disney Villainous in Italy we developed graphic and animated content, specific branded content, an online advertising strategy – running also in Spain – and an influencer marketing campaign. 

Ravensburger's portfolio also includes ThinkFun, an internationally renowned brand that develops STEM games. In order to strengthen its brand awareness in Italy and Spain, we curated a strong and engaging storytelling plan, ranging from the concept creation to the development of creative contents and a media plan aimed at highlighting the role of Ravensburger as a producer of highly educational games.