Loro Piana, digital launch of a new limited edition shoe

We supported the company in defining the strategy and launch campaign and in creating a digital experience for the new Open Knitted Walk shoe.

It's one of the most iconic pieces of Loro Piana, world leader in the production of luxury goods and the processing of cashmere and wool: Open Walk, the suede shoes with white soles and a patented opening, now presented in a new knitted version made entirely of fabric.

The shoes were launched digitally so as to reach a wider range of customers. We supported the company in defining the strategy and launch campaign and in creating a digital experience to discover the product. The launch was preceded by a teasing phase and presented on Loro Piana Online Series.

Thanks to 3D technology and a customised navigation flow, users view the product from every possible angle and discover its most innovative aspects in great detail.