AUDI is our official partner for the third year in a row

Together we will continue to promote innovation culture and to develop Corporate Social Responsibility projects. 

For the third year in a row, we are collaborating with Audi, a global provider of sustainable mobility driven by the purpose of putting people at the centre of technological progress.

The partnership is built on a common vision, renewed over the years, based on acknowledging the importance of digital transformation and the goal of creating a shared network of opportunities and experiences. Together, we will carry out several activities ranging from scholarship programmes to events dedicated to innovation and new technologies.

The  WeGeneration, project, designed by our media company SHADO, continues too and is now in its 4th edition. It is a journey-laboratory to tell the society of tomorrow through the eyes of today's generation. The new theme is sustainability, innovation, and performance.

For the start of the new season, 5 university students will be selected: they will take part in training activities and meet leading innovation experts. Applications are still open here.

Some of the protagonists of the 3rd season and their mentor – content creator Tudor Laurini (Klaus) – will speak on 19 March at "Sustainable Generation", a talk for Milano Digital Week dedicated to sustainability, as told through the voices of Gen Z. Register here.