AudiWeGeneration arrives at Wired Next Fest

It's continuing the project we launched with Audi Italia for the talents of the future. See you on May 24-26 in Milan for workshops, talks and the selection of the next edition.

The first phase of AudiWeGeneration, the project we launched with Audi Italia to support the culture of innovation and change, ended.

The 5 protagonists, who accessed scholarships for the BA in Digital Management that we organized with Ca' Foscari University, had a prominent role in telling the impact of technology and innovation on people's lives. A multimedia projectthat combines storytelling and interactivity was created by our media company SHADO to follow the journey of the protagonists.

On board the new Audi A1 Sportback, the 5 students traveled throughout Italy to meet 4 talents of innovation, music and digital. Each video starts from and returns to our campus, with Giacomo Mazzariol (young writer who became renowned with his autobiographical book "My brother chases dinosaurs") as the narrator. 
As a first step, the students stopped in Milan to meet emerging rap artist Mosè Cov and understand if music divides or unites new generations. 
Then, to answer the question whether the city will continue to be a place of relationships, they met professor Carlo Ratti. An internationally renowned Turin architect, Ratti is the director of the Senseable City Lab at MIT in Boston, a research laboratory dedicated to the cities of the future. 
Finally, they visited Valeria Cagnina in her educational robotics school "OFpassiON" in Alessandria, to understand how artificial intelligence will improve our lives. Born in 2001, at the age of 11 Valeria built her first robot and today is a Senior Tester at MIT in Boston.

The applications are open for the new phase of the project: apply here

From May 24 to 26 Mazzariol and the students will participate in Wired Next Fest, the most important Italian festival that celebrates science and technology, with a talk and some experiential workshops. All the speeches will be live streamed here (in Italian).

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