Immediate Accelerator, second edition

The first European business accelerator on media and entertainment was created by RS Productions in collaboration with us, Intesa Sanpaolo Innovation Center, and Rolling Stone.

IMMEDIATE is promoted by RS Productions, a production house that creates audio-visual content for cinema and distribution platforms.

The new call for ideas will run from 1 April to 25 May: apply here.


Intesa Sanpaolo Innovation Center coordinates the selection, coaching, and training activities of startups. Rolling Stone Italia is the media partner and provides its 3,000 sqm-studios in Milan for the creation of audio-visual content, events, and marketing operations.


Our role is to manage the acceleration phase – together with RS Productions – where startups will improve their business models and define go-to-market proofs of concept.

IMMEDIATE is a creative and technological hub that provides startups with resources, spaces, and legal, financial, marketing, and coaching support. A unique aspect is the vertical integration of the activities: the support and know-how provided to the startups take advantage of the partners' media visibility and distribution networks.

Two are the main phases: 

  • scouting, selection, and coaching of startups, coordinated by Intesa Sanpaolo Innovation Center, to identify 5 winners
  • acceleration programme, led by RS Productions and us, to develop a valid proof of concept.

The other partners are Iervolino Entertainment, Tatatu, Atlas Film Finance, Digital Bros Game Academy, Music Innovation Hub and in2law (part of Deloitte network).