Supporting Mama Chat to end violence against women

Our Digital Marketing team designed an awareness campaign with a dedicated hashtag and Instagram filter.

Mama Chat, an Italian association for the empowerment and psycho-social health of women, launches a new awareness campaign on the International Day for the Elimination of Violence against Women on 25 November.

The "Loves Me, Loves Me Not" campaign, conceived and produced by our Digital Marketing team, considers the "typical situations" in which violent behaviours are mistaken for love and not reported.

The language used on social media is fundamental. Taking responsibility for changing the narrative on violence against women means beating the sexist culture through the most powerful tool: words.

Women victims of violence still too often are portrayed as guilty in the collective narrative. Joining this campaign means stopping this narrative and making violence against women an issue that affects everyone, not just women.